In 2007, founders Andrey Sokurec and Alex Delendik started a business with the goal of buying houses, to repair and resell them for a profit. After completing several hundred profitable transactions, Andrey and Alex realized was that they were not in the business of buying and selling houses. They were truly in the business of helping people.
They decided to redefine their mission… to serve people better than anyone else by treating every person and every home with equal respect, keeping their promises, and providing a streamlined and fair transition to each homeowner’s next home.
The Homestead Road logo is a watercolor painting of a house at the end of a road. The house pictured in the logo is an actual house that lies at the bottom of a man made reservoir that swallowed up the Western Massachusetts towns of Dana, Enfield, Prescott, and Greenwich.
Over 2,500 people were forced to give up their homes to make way for the reservoir. Deeply affected by the heart-wrenching story, artist Sue Chaffee decided to bring the lost homes back to life in watercolor paintings.
We recognized what she did as a great metaphor for what we do at Homestead Road , which is to find homes that need repair, to buy them “as is,” and to restore them back to life for future families.